Work – Case Study 3

Customer Showcase: Bright Stars Academy Child Care

The Challenge

Visibility

  • Outdated website
  • Website non-responsive and affecting google and local search rankings
  • Outdated logo

Credibility 

  • Brand not portraying high quality child care center
  • Center culture not communicated clearly
  • Updates were not made due to inability to make changes on content management system

Lead Generation

  • Website did not easily funnel users to enroll
  • Website¬†information was old, outdated and not appealing

The Solution

Creatively redefine brand to incorporate a new logo and blog concept logo. Customize website to speak the brand clearly. Bright Stars Academy clearly communicates their four core values, friendship, education, development and trust. These clear fundamental values help bring in new enrollment to their center. They also have a strong view on why their employees value working at Bright Stars Academy. With hiring qualified teachers as the number one pain of this industry, it was critical in the development of the new site, to display the employer brand and provide a clear picture of the center culture at Bright Stars Academy.

Website not features:

  • Refreshed logo
  • Updated content management system
  • Integrated forms to child care management system
  • Facebook feed
  • Prominent core values
  • Branded career area
  • Photo gallery