Customer Showcase: Precious Lambs Child Care

 

 

The Challenge

Visibility

• Outdated website
• Outdated logo

 

Credibility 

• Brand not portraying high quality child care center
• Center culture not communicated clearly

 

Lead Generation

• Website did not easily funnel users to enroll
• Website was overwhelming so the user experience was confusing
• Valuable blog content organized and designed for easier reading

 

 

The Solution

Creatively redefine brand to incorporate a new logo and blog concept logo. Customize website to speak the brand clearly. Precious Lambs website now visually communicates the high quality brand. The design speaks to families looking to enroll their children AND to potential teachers to hire. Hiring qualified teachers is the number one pain of this industry, so it was critical in the development of the new site, to display the employer brand and provide a clear picture of the center culture.

Website not features:

• Refreshed logo
• Updated content management system
• Integrated forms to child care management system
• E book download area
• Easy blog management
• Testimonials page
• Branded career area
• Videos and photo gallery